SEO for Beginners

an introduction

SEO tools are an important consideration to help optimize a website for search engines. Many tools differ in the scope of their function yet also analyze different SEO factors. Some of the most important areas to be analyzed are keywords, content, backlinks, domain and social media.

Keyword Importance

Using keywords and SEO are both important in ranking high on search engines, bringing more visitors to your site or web traffic, and gaining high-quality leads. However, you don’t have to use keywords over and over again to achieve these goals. You need to use the right SEO strategies to establish a good reputation not only to search engines, but also to your target audience.
The key phrases offer the best success in the following places:

1. Page title and Meta title
Sample code:

<head>
<title>Example Title</title>
</head>
2. Page description and Meta description
Sample code:

<head>
<meta name="Description" content="This is an example of a Meta Description. 
This is often indicated in the search turnouts.">
</head>
3. In an H2 heading and in an H3 heading
Keyword in Subheading 44.4% of your subheadings reflect the subject of your copy: Nice job!
Sample code:

<body>
<h1>headline 1</h1>
<h1>headline 2</h1>
<h1>headline 3</h1>
</body>
4. In the running text (example: paragraph)
Focused keywords in the first paragraph Creating a useful content page ranks well on Google
5. If possible in bullets
Your precise information factor, defining the key advantages of your services and creating internal links.
Bullet points, like headings, offer double incentives for your SEO strategies and conversion metrics. They break up the page and stand out from the rest of the text, which means they have a better chance of grabbing the attention of your readers/visitors.

When it comes to SEO for beginners, keyword density also plays a role. As a guideline, Google gives a density of one to two percent.

Other important
SEO factors

There are numerous factors that are important to search engine optimization. Google says there are 200+ SEO factors. However, not all are important for beginners.

The most important ranking factors are:

Title
Loading Speed
Description
Image Description
Formatting
Optimization

The title should contain the main keyword phrase. It is important to only use one keyword phrase per page.

The short page description refers to meta descriptions and should not exceed 156 characters. The keyword or keyphrase should also be included.

Insert graphic elements correctly

A website that does not contain graphic elements such as pictures or videos looks boring in most cases. However, in order for these elements to be SEO friendly, there are a few things to keep in mind. The file size is particularly important. The size of images and video files can be compressed using suitable optimization tools. This is very important to achieve short loading times. Since the last Google update, the loading time of a website has played a decisive role. This is to ensure that the website can also be set up quickly on mobile devices.

The Google bots that analyzes every web page can see that there is an image or video on it. Alt text (alternative text), also known as "alt attributes", “alt descriptions", or technically incorrectly as "alt tags,” are used within an HTML code to describe the appearance and function of an image on a page. It is the written copy that appears in place of an image on a webpage, if the image fails to load on a user's screen. This text helps screen-reading tools describe images to visually impaired readers and allows search engines to better crawl and rank your website.

Our target is to create a sound marketing strategy as it is the key for the growth and development of any business, also making sure that it is extremely time and cost efficient with the help of our dexterous team. We have an innovative team of 14 highly skilled developers who’ve worked for popular search engines and top SEO agencies worldwide with an average experience of more than 20 years.

Our SEO specialists will develop content to include keywords or phrases in order to increase traffic to the website.

As you know now why SEO plays a vital role for any business, it is our aim to ensure that the brand awareness is created among the targeted audience, our objective is to maximize quality traffic with the guarantee of high conversion rates. We can help you keep up with the advancements in the digital world so you can stay ahead of the competition.

Contact us for the quickest SEO service

If you have any questions, please call us or make an appointment:

030-57712644 Calendly
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