Do you know that around 93% of the users won’t go further than the first page of any Search Engine?
If you rank on page two or beyond, you’re practically invisible.
SEO is much more than generating backlinks, SEO is helpful everywhere for your online growth as it increases the traffic on your website which converts into customers. But how exactly does SEO work and what does an SEO agency actually do?
SEO is an abbreviation for Search Engine Optimization. SEO helps you boost your credibility, earn more traffic, and improve your online visibility. Plus, you'll achieve all of those results with spending a cent on ad space. Beyond that, SEO is a great way improve the overall experience your target audience has with your brand. It is important for a website to be ranked on Google to be discovered by people as quickly as possible.
If you want to understand SEO, you first have to understand how Google actually works. The Googlebot eats its way through the many pages, so to speak, and looks at every link it finds. This is a special program created by engineers.
The pages are added to Google's so-called index, creating a huge database of stored URLs.
If you enter your search query on Google, you will find exactly the pages (i.e. results) that Google spits out. Google wants to hit the search as accurately as possible, which is why only the best results are shown on the first few pages.
Sometimes it can happen that the search query is not necessarily unique for Google. Do you want to buy something or are you just looking for information, for example? In this case, Google recognizes mixed intentions and therefore offers us a good mix of information and shops.
With the amount of information available on the web, finding what you need would nearly be impossible without some help sorting through it. Google ranking systems are designed to do just that: sort through hundreds of billions of webpages in our Search index to find the most relevant and useful results in a fraction of a second, and present them in a way that helps you find what you are looking for.
To give you the most useful information, Search algorithms look at many factors, including the words of your query, relevance and usability of pages, expertise of sources, and your location and settings. The weight applied to each factor varies depending on the nature of your query—for example, the freshness of the content plays a major role in answering queries about current news topics than it does about dictionary definitions. When a site links your website on their page, Google sees that as an endorsement of authority and quality of your website, thus giving you a higher rank for that given search.
Search Engine Optimization (SEO) can actually help your online marketing take flight to next level. There are numerous reasons why we need SEO and one of them is, SEO helps you gain market share. Being in the top search list means a high tendency for your website to be found by Internet users. These users are now considered as your leads. Once they’ve found their required information from your website, these leads may turn into your customers. The good ranking of your site on any search engine can guarantee higher conversion rates. Once people are familiar with your brand and their awareness about it increases, there is a great possibility for customers to close the deal with you.
You can boost up your sales by allowing viable goods and services. With a leading SEO drive, the business will be on its access to tremendous progress. We help you get organic traffic, which is the opposite of paid traffic. They are the number of visitors that are directly from a search engine’s search results. Rankings found naturally, or organically, are ones that are not promoted via advertising, but rather ranked by the search engines on the basis of popularity and relevance. Visitors can click on the organic search results just below the advertisements and map results in these search engines. Organic traffic is long term and 80% cheaper than paid clicks.
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
The content of a website is just as important as the technology behind it. 97% of people learn more about a local company via the internet. SEO strategies is the process that you need to follow to get more organic traffic and in order to get more traffic, it is important for you to create quality contents. Keywords in SEO is as important as oxygen in living thing. It's the first step for developing successful SEO for your website.
Technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its pages in the search engines. Making a website faster, easier to crawl, and understandable for search engines are the pillars of technical optimization.
As Google has changed over the years, the skill set required to be at the forefront of search engine optimization (SEO) and ranking in the first position has also changed. What was first a land ruled by developers with an understanding of technical SEO eventually branched into copywriting and content marketing. While technical SEO and on-page optimization are still extremely important for SEO success today, user experience (UX) is the new kid on the block and is taking the industry by storm.
72% of marketers are using content marketing. 30% of them are using a documented strategy, while 42% have an undocumented content marketing strategy. Smaller organizations are doing better at documenting their content strategies, 48% for smaller businesses versus 41% for larger businesses and the most common content marketing tactics are blogging (65%), social media (64%), and case studies (64%).
Social media marketing is the most useful platforms to connect with your audience to build your brand, increase sales, and drive website traffic. Social media is the best source to publish interesting contents, listening to and engaging your followers, analyzing your results, and running social media advertisements.
Remember when Facebook first started, people can only share text updates. Now, there are so many content formats such as images, videos, live videos, and Stories. The world keeps evolving but Media One Group will help you stay updated with all the changes and all the successful strategies to achieve success and growth on social media.
The four pillars of content marketing are called onpage, offpage, user experience and content marketing. All of these four pillars are interconnected and are important for the success of your own website.
For example, good content usually leads to more valuable backlinks. If you have a bad content, you will likely have backlinks that are not necessarily the best. So the pillars should support each other.
After gathering all the information needed you’ll be able to figure out your targeted market. We will help you track all the information you learn as you conduct your market research and all of this can benefit you. Remember the higher conversion rates, the better social media ROI.
We help you keep up with the advancements in the digital world so you can stay ahead of the competition. We assist you to determine the most popular keywords used to search for your business. By using these specific keywords in your campaigns, you can make sure that your ads reach the targeted audience. We will strive to make every effort possible to understand, analyze and evaluate your concerns. Make every relationship that begins on your website a great one by getting your SEO right with our help and guidance.
If you have any questions, please call us or make an appointment:
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