Frequently asked Questions

Search Engine Optimization (SEO) is the process of getting traffic from the “free,” “organic,” “editorial,” or “natural” listing on search engines. Search Engine Optimization (SEO) increases the visibility of a website or a web page to users of a web search engine.

SEO aim to generate relevant traffic to your e-commerce website which often leads to the generation of sales.

The goal of SEO optimization is to improve your site's rankings in search results. But beyond that, the purpose of achieving high rankings is to attract more traffic — and ideally, to convert that traffic into customers and leads. In Germany, Google is the most frequently used search engine. So SEO aims to ensure the highest possible visibility in the results of Google search.

Usually yes, more than 90% of all search queries in Germany are generated via Google. Other search engines only play a very subordinate role. Therefore, in search engine optimization, the main thing is to optimize the corresponding content and offers for the Google search engine.

The main difference between SEM vs. SEO is that SEM is a paid strategy, it is a powerful advertising channel. It is a technique of diverting more traffic towards the website by increasing the rank of the website on popular search engines like Google, Bing, etc. SEM is also called Search Marketing. It can be done in two ways; by getting traffic to the website with the help of SEO and by getting traffic with the help of SEA. Whereas, Search Engine Optimization (SEO) is the process of getting traffic from the “free,” “organic,” “editorial,” or “natural” listing on search engines. Search Engine Optimization (SEO) increases the visibility of a website or a web page to users of a web search engine. While SEA is a technique of gaining traffic to a website through paid advertising like Google Adwords or PPC (Pay-per-Click advertising).

The SERPs determines how your site appears on Google's first page. The user enters their search query (often using specific terms and phrases known as keywords), upon which the search engine presents them with a SERP.

Anyone who answers this question with a “yes” might not have an understanding of how the search engine optimization works. Google's official statement reads: No one can guarantee a #1 ranking on Google. However, Our SEO specialists will develop content to include keywords or phrases in order to increase traffic to the website. As you know now why SEO plays a vital role for any business, it is our aim to ensure that the brand awareness is created among the targeted audience, our objective is to maximize quality traffic with the guarantee of high conversion rates. We can help you keep up with the advancements in the digital world so you can stay ahead of the competition.

SEO is a complex process. It is based on observing the criteria that Google uses to evaluate websites. There are around 200 individual factors. With this complexity, Google wants to ensure the authentic credibility of the search results. In order to prevent targeted manipulation, Google keeps many criteria secret. Nevertheless, there are relevant assessment areas that are known. It starts with technical requirements such as loading speed and mobile friendliness, extends to the trustworthiness of the domain and server security, right up to the relevance of the content and optimization of search terms. To enable good SEO, as many of these individual factors as possible should be optimized together.

The more relevance factors are optimized, the more effective SEO is. A division into individual areas is particularly useful with regard to the organization of the SEO measure. For example, technical SEO measures such as mobile friendliness and loading times are organizationally part of the field of web design. The content-related relevance, in turn, can be assigned to the field of content management. However, all individual areas should be seen in interaction in order to implement the best possible SEO.

For a better overview, the individual measures can be divided into the following areas:

- Technical SEO, internal links and web design
- Content optimization and content management including keyword strategy
- Local SEO
- Optimization of the user experience
- Conversion rate optimization
- TrustRank and external links

On-page SEO refers to the factors you can control on your own website, off-page SEO refers to the page ranking factors that occur off your website, such as backlinks from another site. It also includes your promotion methods, taking into account the amount of exposure something gets on social media, for example.

Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO).

Nobody wants to just guess what makes a website successful. Success and success factors must be objectively measurable. Corresponding analyzes can be presented objectively in a reporting. Performance indicators are required for measurement. The English term is Key Performance Indicator, abbreviated: KPI. These key performance indicators measure the most important success factors for SEO. These include, among others:

- Dwell time:
Here the key figures indicate how long a visitor spends on average on the page or with certain content.

- Visibility index:
This key figure assesses the visibility relevance of a domain in the Google search results and is one of the decisive SEO metrics.

- Click Through Rate (CTR):
The key figures for the click rate measure how many clicks an impression generates according to the frequency of its display on Google. Example: If a website preview is displayed 1000 times and clicked a total of 200 times, the CTR is 20%.

- Visits:
The key figures for the click rate measure how many clicks an impression generates according to the frequency of its display on Google. Example: If a website preview is displayed 1000 times and clicked a total of 200 times, the CTR is 20%.

- Bounce rate:
Here the key figure shows how many visitors leave a page again without interacting with the content.

- Conversion-Rate:
Conversion means that a visitor becomes a real user or customer. This can be shown in the online purchase of an offered product, an entry in a newsletter or other actions to which a visitor should be motivated. The conversion rate indicates how many of the actual visitors have made such a conversion as a KPI.

- Keyword-Rankings:
Conversion means that a visitor becomes a real user or customer. This can be shown in the online purchase of an offered product, an entry in a newsletter or other actions to which a visitor should be motivated. The conversion rate indicates how many of the actual visitors have made such a conversion as a KPI.

Yes, SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. Organic search drives more than half of all web traffic, and SEO helps you capture some of this traffic and bring qualified leads to your website without breaking the bank.

The first SEO measure takes the most time and effort. For long-term success, it makes sense to regularly adapt the measures in small steps to the changed competitive situation, new campaigns, products or other target groups. A continuous continuation of the SEO measures makes sense if the success is to be sustainable. In terms of time and budget, however, the additional expenses are manageable.